r-evo ventures AG · brandguide · internal

brandguide

tokens, type scale, and component reference. use webflow variables — never hardcode hex in production styles.

01 | colors
blue-base
#4F6BED · primary
blue-bright
#6E86FF · hover/glow
blue-deep
#2540BF · press
blue-12
12% tint · fills
blue-24
24% tint · fills
blue-glow
light-bleed halo
neutral
black
#000000 · base
ink
#0A0B14 · near-black
graphite
#14162A · elevated
slate
#2A2E4A · dividers
border-strong
#3A406A
mute
#6B7195 · tertiary
soft
#C7CBE0 · secondary
white
#FFFFFF · contrast
accent
pink · live
#ED4F6B · on-air
cyan · data
#5CE1E6 · telemetry
green · go
#4FEDA5 · PB/confirm
violet · premium
#974FED
amber · podium
#FFC857 · warm light
gRADIENT
pink · live
#ED4F6B · on-air
cyan · data
#5CE1E6 · telemetry
green · go
#4FEDA5 · PB/confirm
violet · premium
#974FED
amber · podium
#FFC857 · warm light
semantic aliases
bg-default
→ black
bg-elevated
→ ink
bg-surface
→ graphite
fg-default
→ white
fg-muted
→ soft
fg-quiet
→ mute
border-default
→ slate
accent-default
→ blue-base
02 | typography
billboard
192px · 500 · −4% · 92lh
r-evo

the evolution

display
88px · 500 · −4% · 92lh

the evolution

h1
64px · 500 · −2% · 105lh

running reimagined

h2
48px · 500 · −2% · 105lh

the fan is the protagonist

h3
36px · 500 · −2% · 105lh

race week schedule

h4
28px · 500 · 0 · 105lh

athlete profiles

lead
22px · 400 · 0 · 135lh

we close the entertainment gap in running.

body
16px · 400 · 0 · 135lh

live splits, crowd energy, athlete stories — all in one place.

small
14px · 400 · 0 · 135lh

race starts in 4:32

caption
12px · 400 · +8% · 135lh
loop course, zurich 2024
eyebrow
12px · 500 · +18% · 135lh · UPPER
live now